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"All-time highs are simply proof that markets trend up over time." β Morgan Housel
Donβt Look Down

As you open your brokerage account to invest you notice the chart is at the highest point it has been in years. βIt has to go down soonβ you tell yourself. Then, hesitationβ¦
βShould I keep investing at all time highs, or wait for a dip?β
Youβre not alone. This is a common fear among investors.
So in this post we are going to look at:
The psychology of buying at ATHs.
What the data says you should do.
Letβs get into itπ
Psychology of Being At The Top
All time highs actually works in two ways depending on the person.
Person A - Is worried that the only way is down. Obviously the market canβt go up forever and eventually a pullback is going to happen. They donβt want to overpay (this is me calling for mommy).
Person B - Sees the market going up and figures more people will want to get in on the action. Higher prices = more buyers = higher prices. After all, FOMO is real (these people live on the edge).
Itβs important to see both sides of the βall time high mentalityβ to keep you sane. To your brother it might mean the market is going down soon while your neighbor thinks itβs going to cause another rip higher.
Psychology is a weird thingβ¦so letβs look at the data.
What The Numbers Say
Weβll set the stage with this fun fact. The S&P 500 has been within 5% of an all-time high nearly half the time since 1950 (source).
Yes, it doesnβt take a genius to see where this is going.
In a study done by RGM Asset Managers they compared returns if you had only invested at S&P 500 all-time highs from 1950-2023. Here is what they found:
Even if you ONLY bought at the peaks, your one, three, and five year average return would have been extremely similar compared to if you bought on all other days.
Another takeaway from this study is that just one year from each all-time high, only 9% of the time was the market down more than 10%. Go out ten years and the S&P was never down more than 10% since 1950 following an all time high.
If you still arenβt convinced, here is another post from The Best Interest Blog with additional data to back up buying at the market top.
Conclusion
While it is inevitable that the market will have pullbacks, the best protection is dollar cost averaging over time.
If you are a long term investor, you should not be afraid of buying at the top. After all, all time highs are a good thing and someone has to lead us higher.
Might as well be you. ~ Cade
Donβt miss the next email π
Chump Change Picks
Why Leverage ETFs Suck - There is a lot of hype and bad information on leveraged ETFs. On the surface they seem like a great place for higher returns. This is a good video on why they should be avoided by most (if not all) investors.
How Much House Is To Much? - Being we are in the early stages of potentially buying at home I found this post by one of my favorite finance write Nick Maggiulli. Sharing for the other homeowners (and future homeowners) who might be reading.
Best Memes
Truth hurtsβ¦.
Dare we sayβ¦soft landing achieved?
What did you think of the content?
Nothing in this email is intended to serve as financial advice. Do your own research. Thanks for reading, if you have any questions, comments, suggestions, etc. about the email donβt hesitate to send me a reply.
